Our Blog

  • Strategic marketing and communications content

How purpose spurs connection – in content and beyond

I'm writing this from Stellenbosch. Finally trying out a more location-independent lifestyle. This, by the way, has been one of my goals for the last five years. That is how old my company, The Content Agency, [...]

  • Authentic content that speaks to your target market

What the ‘human condition’ means for content

I am a sucker for reading. A bibliophile of note. I love how you find the most beautiful synchronicities among the pages of vastly different genres and styles. And how you can use it to [...]

  • Crowdsourcing your content ideas

Avoiding kleptomnesia – how not to steal other people’s ideas

The Content Agency was recently tasked with helping our tech-savvy future-focused client bring their app – set to revolutionise the way Africans interact with apps – to market. A brilliant idea! Also a fantastic team [...]

  • Rebranding, marketing, communications

What rebranding can do for your business

Did you know that Google has undergone seven major logo changes since 1998? Coca-Cola, too, has gone from ‘Drink Coca-Cola and enjoy it’ in 1886 to ‘Taste the feeling’ in 2016 (changing its slogan a [...]

  • Liz van Zyl, The Content Agency, Lionesses of Africa

Liz van Zyl, an entrepreneur making magic with words to help clients get their messages across

In a world where consumers are bombarded by information 24/7, it can be hard to get a brand and its messaging to breakthrough and connect, and that’s where The Content Agency comes in. The brainchild [...]

  • Liz van Zyl - The Content Agency

An insider’s view: Meet The Content Agency’s founder – Liz van Zyl

There’s something to be said for being the founder of a business. It takes courage. Tenacity. And a drive for changing the status quo – all of which are qualities that Liz van Zyl embodies. Over [...]

The Content Agency selected as 1 of 30 to participate in prestigious business accelerator programme

Liz van Zyl, Founder and CEO of The Content Agency, has been selected to participate in the Lionesses of Africa Business Accelerator. Powered by Standard Bank and Liberty, this is the first-ever programme of its kind. [...]