There’s something to be said for being the founder of a business. It takes courage. Tenacity. And a drive for changing the status quo – all of which are qualities that Liz van Zyl embodies.
Over the years, she has realised that brands are great and doing things worth talking about. The problem occurs when these same brands aren’t able to tell people about these great things. Most brands know they need to be getting the word out and creating content. What they do not know where to start, what to say or how to say it.
The need for an integrated content-centric agency that closes the digital loop:
Passionate about building long-term relationships with clients and helping them reach their business objectives through an effective blend of Communications, Marketing and Public Relations principles, Liz founded The Content Agency.
As a specialised content development and copywriting agency that walks with brands on the path to spreading their messages and telling their stories, The Content Agency’s mandate is to create great content that amplifies their clients’ influence.
A track record of success in driving business objectives through clever content:
Prior to founding The Content Agency, Liz developed a track record of success as a Consulting Content Creator and Copywriter, working with brands like Vodacom, Rand Merchant Bank and the Johannesburg Stock Exchange.
Liz brings an open mind to everything she does, and she has the work experience to do it well. She is a master of wearing many hats, having worked with clients in a multitude of industries such as advertising, financial services, not for profit, software development, property, education, consulting, enterprise development and more.
A natural student, she graduated top of her Monash University BA Honours (Communication Science and Philosophy) class. A proud member of the Lionesses of Africa female entrepreneur network, Liz not only welcomes the opportunity to work with other successful females, but she is passionate about extending her hand down and helping other women achieve their dreams.